Genevieve Guys

Associate Financial Advisor

Genevieve@pearlplanning.com | 734.274.6744

A young woman with blonde hair, blue eyes, and fair skin, smiling, wearing a dark navy blazer with gold buttons over a white top, and gold earrings, standing against a neutral background.
  • BACKGROUND

    I bring a thoughtful, analytical, and relationship-driven approach to financial planning, with experience in fund accounting, investment analysis, retirement planning, and client relationship management across both large institutions and boutique advisory firms. At Pearl Planning, I work closely with clients to build personalized strategies that integrate investments, tax awareness, and long-term planning, always with a focus on education and empowerment.

  • PHILOSOPHY ON INVESTING

    Money touches nearly every part of our lives, yet many people are never taught how to truly understand or feel confident using it. I see money as a tool, and my goal is to help clients use it to support the life they want to live.

    Financial planning shouldn't feel confusing or intimidating. We talk through saving, investing, retirement, and taxes in plain language, so nothing feels overwhelming. I'm deeply passionate about financial education, and I believe pairing it with planning helps clients build lasting understanding and make decisions with real peace of mind.

Get to know Genevieve

YOU MIGHT BUMP INTO ME

At home doing a Pilates or yoga class, savoring a quiet coffee with a good book, planning trips with my husband centered around food and wine, cuddling with our puppy Winnie, or spending time with family and friends around a home-cooked meal. My husband and I love to host and try new recipes, so there is almost always something happening in the kitchen.

A QUOTE ON MY DESK

"It is never too late to be what you might have been." — Mary Ann Evans (George Eliot)

THREE FAVORITE WORDS

Clarity, Understanding, Peace

More About Genevieve

EDUCATION & CERTIFICATIONS

  • Series 65 licensed Financial Advisor

  • Health/Life/Variable Life & Variable Annuities Licensed

  • Lean Six Sigma Green Belt

THE TEAM

Meet the rest of the Pearl team