What to Do in a Bear Market or Recession: Quick, Actionable Tips for Smart Financial Moves

Market downturns and economic slowdowns can feel unsettling—but they’re also opportunities to take control of your financial life. Here’s a quick, actionable checklist of things to do during a bear market or recession. No panic-selling required.

Revisit Your Financial Plan

  • Check in on your goals: has anything changed? Did you forget to plan something?

  • Make sure your investments align with your time horizon and risk tolerance.

Rebalance Your Portfolio

  • Reallocate to your target mix if markets have shifted your percentages. This doesn’t mean you want to radically overhaul how you’re invested, just go back to your baseline.

  • Stay diversified to manage risk.

Boost Your Emergency Fund

  • Aim for 3–6 months of essential expenses. But, it’s okay to have more if you feel more comfortable this way. We have a lot of clients who prefer

  • Add to savings now if your income is steady. Set a new, higher goal.

Take Advantage of Tax Moves

  • Harvest investment losses to offset gains.

  • Consider Roth conversions at lower asset values.

  • Max out tax-deferred accounts like IRAs, 401(k)s, and HSAs.

Keep Contributing to Retirement

  • Continue automatic 401(k) contributions.

  • Market dips can mean more shares at lower prices.

Stay on Track with College Savings

  • Keep funding 529 plans—lower markets = better long-term buying opportunities.

  • Review financial aid options if your income changes.

Use Dollar-Cost Averaging

  • Invest a fixed amount regularly. If you’ve already been doing this and have extra funds available, it’s a great time to boost your investing rate.

  • Smooth out the impact of volatility by considering alternative investments. Also always keep in mind the goal is to buy low and sell high.

Review Insurance Coverage

  • Make sure your life and disability insurance meet your current needs.

  • Consider an HSA-eligible health plan for tax perks and flexibility.

  • If you’ve been investing your HSA, but you’re feeling cash crunch and have money in the health savings account, you can put money in now.

Manage Debt Smartly

  • Refinance if you can lock in a lower rate if rates fall for mortgages, car loans, etc.

  • Prioritize high-interest debt for payoff first.

Invest in Yourself

  • Upskill or learn something new to improve future earning potential.

  • Consider career coaching, certifications, or online courses.

Update Estate Planning Documents

  • Confirm your will, powers of attorney, and beneficiary designations are current.

  • Review any trusts and gifting strategies if it’s time to refresh.

Talk to a Financial Planner

  • Get expert insight and a second opinion before making big moves.

  • Avoid emotional decisions by relying on your plan and a trusted partner.

Final Thoughts

A bear market or recession doesn’t mean you have to freeze. Take action on the items above to strengthen your financial future—calmly and strategically.

Need help putting a plan in place? We’re here to help.

Important Disclosure: Please remember that past performance is no guarantee of future results. Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by Pearl Planning, or any non-investment related content, made reference to directly or indirectly in this blog will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful. Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this blog serves as the receipt of, or as a substitute for, personalized investment advice from PEARL PLANNING. To the extent that a reader has any questions regarding the applicability of any specific issue discussed above to their individual situation, you are encouraged to consult with the professional advisor of your choosing. Neither PEARL PLANNING’s investment adviser registration status, nor any amount of prior experience or success, should be construed that a certain level of results or satisfaction will be achieved if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. PEARL PLANNING is neither a law firm nor a certified public accounting firm and no portion of the blog content should be construed as legal or accounting advice. A copy of the PEARL PLANNING’s current written disclosure Brochure discussing our advisory services and fees is available for review upon request or at https://pearlplanning.com/. Please Note: Pearly Planning does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Pearl’s web site or blog or incorporated herein and takes no responsibility for any such content. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly. Please Remember: If you are a PEARL PLANNING client, please contact PEARL PLANNING, in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or services, or if you would like to impose, add, or to modify any reasonable restrictions to our investment advisory services. Unless, and until, you notify us, in writing, to the contrary, we shall continue to provide services as we do currently. Please Also Remember to advise us if you have not been receiving account statements (at least quarterly) from the account custodian.

Melissa Joy, CFP®

Melissa Joy, CFP® is President and Wealth Advisor at Pearl Planning. Reach out for a call today at 734.274.6744.

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